Advantage was formed to foster a more dyamic leadaership culture in Australia. We believe that poverty can be abolished by promoting and developing a culture of innovative thinking and soft skills development. Business and industry will thrive, small business will survive and not for profits and charities will benefit from the outcomes of our pay it forward philosophy.

Innovative endeavours inject growth, wealth and vitality into an economy and for individuals; it provides a compelling means for personal growth and self-actualisation.

Our primary focus is on promoting the concept, practice and growth of innovation through mentoring, networks and experiential activities.